Terms & Policies

El Rey Elote Privacy Policy

Updated: January 2025

El Rey Elote and its parents, subsidiaries, and affiliated entities ("we", "us" or "our") respect your concerns about privacy and value the relationship we have with you. We are committed to protecting it through our compliance with this privacy policy ("Privacy Policy" or "Policy").

This Privacy Policy describes the types of personal information we collect about our users and customers and how we use and disclose personal information about individuals who use our website (lflux.co) and all corresponding webpages, software applications, or ordering pages powered by that link to this Privacy Policy (collectively, the "Site") or who otherwise interact with us online or offline (collectively, our "Services"). We also describe the measures we take to protect the security of the information and how our customers can contact us about our privacy practices.

We may update this Privacy Policy from time to time. We will post the updated Privacy Policy on this page with an updated date. We encourage you to look for updates to this Privacy Policy by checking this date when you access our Services. Your continued use of our Services after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to the changed terms.

By using our Services or otherwise providing personal information to us, you agree to our privacy practices as described in this Privacy Policy.

1. Personal Information We Collect & Why We Collect It

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information").

Generally, we collect the following categories of personal information, which we use for the listed business or commercial purposes:

Personal information does not include information that is publicly available, anonymized, or deidentified as defined by applicable privacy legislation.

In addition to the purposes described above, we may use and disclose any category of personal information we collect to respond to law enforcement requests, or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others; to resolve any disputes; to enforce our terms and policies; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our assets. We also reserve the right to use the personal information we collect for any other purpose identified in an applicable privacy notice or agreement between you and us, or otherwise with your consent.

2. Sources From Which We Collect Personal Information

Generally, we collect the categories of personal information described above from the following categories of sources:

• Directly from you
• From our affiliated companies
• Through technologies in use on our Services (such as through cookies, pixels, and other tracking technologies)
• Created by us (e.g., if we create records pertaining to you, provide you with a login or user ID, or otherwise generate information linked to you)
• Your friends and family (for example, if they refer you or purchase a gift)
• Other companies and organizations we partner or integrate with
• Service providers that help us to run our business
• Advertising networks, social networks, and data analytics providers
• Data brokers, where permitted by law

3. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are small data files that may include an anonymous unique identifier. Cookies are sent to your browser from a site and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information as well as to improve and analyze our Site and how people interact with it.

We use tracking technologies to personalize your experience with our Services, support the functionality of our Site, analyze trends relating to usage of the Site, and for advertising purposes. Our Site uses first-party tracking technologies as well as tracking technologies supported by our service providers and third parties, such as advertising partners.

The length of time a cookie will stay on your device depends on whether it is a "session" or "persistent" cookie. Session cookies generally stay on your device until you stop browsing. Persistent cookies stay on your device until they expire or are deleted. We use both session cookies and persistent cookies on our Site.

In general, our Site uses cookies and other tracking technologies as follows:

• When necessary to operate our Site (for example, for security purposes or to keep items in your cart when ordering)
• To optimize the functionality of our Site, including by personalizing content for you, greeting you by name, pre-filling forms for you, and remembering your preferences (e.g., your choice of language or location)
• For purposes of ad targeting and marketing. These cookies collect information about your browsing behavior on our Site to show you relevant advertising when you visit other websites or use social media
• For analytics purposes. For example, to help us understand how our Site is used, to see what features or pages most interest you, and to determine how best to market our products and Services to you

You can instruct your browser to refuse all cookies, except necessary cookies, or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Analytics

We may use analytics tools to monitor and analyze the use of our Site, including Google Analytics. Google Analytics is a web analytics service offered by Google LLC that tracks and reports Site traffic. This software may collect information such as your IP address, location, operating system, access time, duration of visit, and actions you take on our Site. Data collected by Google is subject to its privacy policy. You may opt out of having your website activity made available to Google Analytics by installing the Google Analytics browser add-on.

Online Advertising

Our Site collects information about you in order to target advertisements to you when you browse the internet or use social media. One of the tools we may use for this purpose is Google Ads, which is an advertising service provided by Google. Google uses cookies and other identifiers, in combination with their own data, to show you ads based on your usage of our Site. You can personalize the ads you receive or opt out of interest-based ads from Google by visiting the Google Ads Settings page.

Do Not Track Signals

Some internet browsers include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our Site does not currently process or respond to "DNT" signals sent by browsers, mobile devices, or other mechanisms.

4. How Long We Keep Personal Information

We keep the categories of personal information described above for as long as is necessary for the purposes described in this Privacy Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:

• Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
• Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected;
• The personal information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case);
• We are otherwise required or permitted to keep your personal information by applicable laws or regulations.

Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

5. How We Disclose Personal Information

We disclose personal information to our affiliates, service providers, and contractors in the following circumstances:

• Performing services (including processing, maintaining, or collecting personal information) on our behalf related to the operation of our business and/or the Services (e.g., fulfilling and delivering orders, processing payments, supporting promotions, gift cards, or loyalty programs, and providing communications, technical, analytical, web hosting, cloud hosting, or other services)
• Auditing related to ad impressions
• Ensuring security and integrity of personal information
• Debugging to identify and repair errors that impair existing intended functionality
• Short-term, transient use, including non-personalized advertising
• Providing advertising or marketing services on our behalf
• Undertaking internal research for technological development and demonstration
• Undertaking activities to verify or maintain the quality or safety of our Services
• To comply with applicable laws and regulations
• For safety and security
• Detecting, protecting against, or addressing malicious, deceptive, fraudulent, or illegal activity

In addition to the purposes described above, we may use and disclose any category of personal information we collect to respond to law enforcement requests, or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others; to resolve any disputes; to enforce our policies; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our assets.

Please note that we may use and disclose, without restriction, deidentified, aggregated or anonymized information, which is information that does not identify any specific individual.

Targeted Advertising, Sales, and Sharing of Personal Information

Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for targeted advertising may be considered "sales" or "sharing" under U.S. state privacy laws. The categories of personal information we may share for targeted/cross-context behavioral advertising or otherwise "sell" for non-monetary consideration can include:

• Identifiers
• Personal records
• Commercial information
• Internet or other electronic network activity information
• Geolocation data (non-precise)
• Inferences

The types of third parties to which personal information may be sold or shared are third-party advertisers and some analytics vendors. The purposes for which we sell/share this information include showing you relevant ads while you browse the internet or use social media; marketing, advertising, certain types of analytics, or similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.

Our uses of personal information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in "sales" of personal information under Nevada law in the future, please contact us using the contact information provided below.

6. California Privacy Rights

This section supplements the other parts of our Policy and provides disclosures for California residents under the California Consumer Privacy Act (the "CCPA").

Right to Know

California residents have the right to request more information regarding the following:

• The categories of personal information we have collected about you, including the categories of sources from which the personal information was collected
• Our business or commercial purposes for collecting, selling, or sharing personal information
• The categories of recipients to which we disclose personal information
• The categories of personal information that we sold or shared, and for each category identified, the categories of third parties to which we sold or shared that particular category of personal information
• The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information
• The specific pieces of personal information we have collected about you

Deletion

California residents have the right to request the deletion of personal information we collected from you, subject to certain exceptions. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not attempt to reidentify the information.

Correction

If you believe that personal information we maintain about you is inaccurate, you may submit a request for us to correct that information. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct.

Right to Opt Out

California residents can opt out of the sale or sharing of their personal information through tracking technologies by contacting us using the information at the bottom of this Privacy Policy. If you choose to use a browser-based opt-out signal, you will be opted out of cookie-based sales or sharing of personal information and may need to turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please contact us using the information at the bottom of this Privacy Policy.

Right to Limit Use and Disclosure of Sensitive Personal Information

We do not use sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.

Submitting Requests Relating to Your Personal Information

To exercise your right to know, right to delete, or right to correct under the CCPA, please contact us using the information at the bottom of this Privacy Policy. Please note that if you submit a request, you will be asked to provide pieces of personal information that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you may still need to verify your identity directly with us before your request can be processed.

Right to Non-Discrimination for the Exercise of Your Privacy Rights

If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.

California’s Shine the Light Law

California residents may request a list of the third parties to which we have disclosed personal information, as defined under California Civil Code Section 1798.83(e), during the preceding calendar year for third-party direct marketing purposes. To make such a request, please write to us using the contact information provided at the end of this Policy and specify that you want "The California Shine the Light Notice."

7. Privacy Rights for Consumers in Covered States Outside California

If you are a consumer who lives in Colorado, Connecticut, Oregon, Texas, Utah or Virginia, you have the right to submit certain requests relating to your personal information as described below.

Access and Data Portability

You have the right to confirm whether we are processing your personal information, to access your personal information, and to obtain a copy of your personal information in a portable format.

Correction

You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes for processing it.

Deletion

You have the right to request that we delete your personal information, subject to exceptions.

Right to Opt Out

You have the right to opt out of the following uses of your personal information:

• Targeted advertising
• The sale of personal information
• Profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements

We do not sell personal information in exchange for money or engage in practices that qualify as profiling producing legal or similarly significant effects under applicable state privacy law. To opt out of targeted advertising / non-monetary "sales" of personal information via tracking technologies, please contact us.

Right to Appeal

Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request using the contact information below.

To make a request to access, correct, or delete your personal information, please contact us at privacy@fluxsales.com. Please note that we may need to authenticate your identity before your request can be processed.

8. Email Preferences

In order to provide service to you, we may send you email communications related to your transactions, security, or the administration of our Site. From time to time, we may also send you other messages or updates about us, our Site, and promotions or other activities. If you do not wish to receive promotional email communications from us, you can unsubscribe by clicking on the "unsubscribe" link found in our commercial email messages, or by contacting us as provided below.

Please note that if you opt out of our promotional emails, we may still send you email messages related to your account or any Services you request from us. Unsubscribing from our promotional emails will not affect the level or quality of service we provide to you.

9. Third-Party Sites and Services

Our Services may provide links or otherwise facilitate access to other websites or online services, including social media services. These links and other features are intended for your convenience only. These third-party websites and services are not related to us and may have separate privacy policies and data collection practices.

Certain features of our Services may permit you to interact with social media networks operated by unaffiliated parties, for example, if you "like" or "follow" us on those platforms ("Social Features"). If you choose to like or share content or post information using Social Features, that information may be publicly displayed, and the party operating the social media platform may receive information about you and your use of our Services. You should review the terms, policies, and settings of the platforms you use to learn more about their data practices and adjust your settings accordingly.

10. Security of Your Personal Information

We have implemented commercially reasonable and appropriate steps to protect personal information from loss, misuse and unauthorized access, disclosure, alteration, or destruction. Please keep in mind, however, that there is no such thing as perfect security, and no internet transmission is ever completely secure or error-free. Moreover, you are responsible for maintaining the confidentiality of any username and password you use for our Services.

11. Children’s Privacy

Our Site and online Services are not directed toward children under the age of 16 and we do not knowingly collect any personal information from children under the age of 16. If a child under 16 provides our Site or online Services with personal information, we ask that a parent or guardian contact us as described below so that we may promptly delete the information.

12. Contact Us

For questions about this Privacy Policy or how we handle your information:

Email: support@fluxsales.com
Website: lflux.co

Order Terms

These Order Terms apply when you place orders through restaurant or business websites, online ordering pages, or QR menus powered by El Rey Elote. While El Rey Elote provides the technology platform, the restaurant or merchant is responsible for preparing and fulfilling your order. Where these terms refer to "we", "us" or "our" in the context of an order, it typically refers to the restaurant or merchant fulfilling the order, unless otherwise stated.

Cancellation / Refund / Return Policy

We want you to be satisfied with your order. The following sections describe how order cancellations, refunds, and returns are typically handled by restaurants using El Rey Elote. Individual restaurant policies may vary and may be communicated on their own site or at checkout.

A. Order Cancellation

You generally have the ability to update or abandon your order at any time prior to completing payment and submitting the order. Once an order is placed, paid, and confirmed by the restaurant, the preparation process usually begins immediately. Because of this, restaurants often cannot accept cancellations of any orders once they have been confirmed.

If you need to request a cancellation after placing an order, you should contact the restaurant directly as soon as possible using the contact information provided on their site or in your confirmation message. Whether a cancellation or refund is granted at that stage is at the restaurant’s discretion and subject to their policies.

B. Refunds and Returns

If you receive an order that has missing items, wrong items, or unsatisfactory items, please contact the restaurant directly. The restaurant is responsible for the quality, preparation, and accuracy of your order.

Any refunds, credits, or order adjustments are typically processed by the restaurant. When a refund is granted, it will usually be processed via the payment method used to place the order. Please note that it may take several business days for a refunded amount to appear on your statement, depending on your bank or card issuer.

Delivery Policy

A. General Information

All orders are subject to product availability. If an item is not in stock or cannot be prepared at the time you place your order, the restaurant may contact you to offer substitutions, remove the item from your order, or cancel the order, depending on the circumstances and their policies.

B. Delivery Area

Items offered on restaurant websites or online ordering pages powered by El Rey Elote are only available for delivery to addresses within each restaurant’s specified delivery area. The delivery area is usually defined by a fixed radius or specific zones. You may be prompted to enter your address to check whether you are in the delivery zone before you place an order.